To build a better world we need everyone involved. 


We create the connections that matter, and support people and organisations with the tools to take action.  

We’re on a mission to unleash collective action on the most important issues of our time, whether it’s inequality, female empowerment, mental health, loneliness, ocean plastics or sustainable fashion.

Our ‘labs’ bring together and support passionate people from the worlds of business, NGOs, activism, government, public services, social enterprise, civil society and the arts to solve challenges that matter to them. Our approach equips people and organisations with the skills, confidence and moving experiences to turn passion and ideas into action and lasting change.

Our labs

Labs are our experiments - programmes that go deep into a topic, bring people together and facilitate action and ideas.

The Equality Lab

1 brief. 100 participants. 4 months. 10 ideas. 

Working with M&S, Unilever and Google, we supported future leaders to develop their ideas to tackle inequality into real world prototypes, from games that normalise mental health check ins in the classroom to a programme to foster intergenerational skills sharing in the workplace.

Participants from diverse organisations, sectors and backgrounds, worked in mixed teams, gaining skills in innovation, design and leadership as well as the confidence to create change back in their day jobs and communities.


The Loneliness Lab

9 Million of us are lonely. It’s time we changed that.

Working with our partners Lendlease, we designed and led a 10 day innovation sprint to tackle loneliness in London, with a specific focus on the role of places and spaces in creating connections.

30 participants from a range of sectors and organisations worked intensively to build, test and iterate ideas within communities around Southwark. The lab is now an 18 month project, taking forward the ideas with the most potential into longer term pilots.

The Storytelling Lab

Where it all started.

Back in 2014 a group of senior leaders from 20 of the world’s biggest brands met at the World Economic Forum to explore how they might collaborate to build demand for sustainable lifestyles.

Together, and with the support of Vice Media and Forum for the Future, they created a media platform aimed at changing the conversation about sustainability and inspiring the next generation to take action.


About Collectively

Now more than ever, we need to collaborate to build a better future. Over the next 4 years, we’ll unleash collective action on four Sustainable Development Goals.

This is just the start. A series of experiments to test what’s possible when we give passionate people the time, space and support to work collectively on the issues that matter to them. One day we hope this way of working becomes the norm.

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Our Network

We are a collective of innovators, activists, facilitators and change makers committed to unleashing collective action. Together we have built campaigns, run accelerators and changed businesses from the inside. We are grateful for the incredible support of everyone involved in our programmes. Here’s a handful of the people behind the scenes...

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Our Partners


Contact Us


Got a challenge that needs collective action? Or you’d like to hear more about upcoming projects?

Then fill in the form below. We’d love to hear from you.

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